Whether you are planning the first quarter of this year’s goals or you stumble on this article sometime throughout the year, there is one thing we can confidently say to you, paid search is a GREAT way for businesses and corporations (of any size) to increase their web traffic. It takes a good bit of strategy and intentionality but, ultimately, it can help you reach the right people, build your brand authority, and maximize your ROI- – both on the investment of your website & ad spend. 

But how exactly does paid search work, you ask? Let’s dig in and break down everything you need to know to maximize this marketing strategy, increase your website’s traffic, and, ideally, gain more customers. 

How to increase web traffic with paid search

Before we can dive into the HOW you have to understand the WHAT. 

So, what is Paid Search?

Paid search, also known as pay-per-click (PPC) advertising, is an online marketing strategy that allows businesses to advertise their products or services in sponsored results on a search engine or other digital platform. When someone clicks on one of these ads, the advertiser pays the publisher a fee. The cost per click (CPC) will vary depending on the specific keyword or phrase used in the ad; generally speaking, more popular keywords will be more expensive than less popular ones. 

→ In non-marketers terms, data and algorithms are used to target your ideal customer. The better you know your audience and their needs, the better your cost-per-click and, ultimately, the better the conversion

The next ‘what’ you need to know…

What are the BENEFITS of paid search?

Depending on who you talk to, you’ll get different answers. But, from our expertise in marketing and years of driving traffic and conversions through ads with our clients, we can tell you that there is a place for ads in any marketing budget. 

One of the primary advantages of paid search is that it gives businesses greater control over who sees their ads. With targeted campaigns, you can ensure that your ads are seen by people who are likely to be interested in them—which means more leads and conversions for your business. Additionally, paid search campaigns can be tailored quickly and easily based on real-time data; this allows you to make adjustments as needed to maximize your ROI. 

Every client we’ve worked with perks up at that phrase – – ‘maximize your ROI.’

Now onto the question you’ve been asking…

HOW do you increase web traffic with paid search?

While we can’t give you an entire breakdown of how to utilize various online advertising tools and platforms, we can break down how the function of ads will lead to more traffic.

Visibility is the name of the game when we are talking about marketing and growth for any business. Paid Ads offer significantly greater visibility than organic search results – those results that appear naturally without any form of payment from the advertiser. 

Organic search results typically take longer to achieve; with paid search, however, you can jumpstart your efforts immediately and see immediate results. This makes it easier for businesses to get their name out there quickly and build brand awareness faster than they would with organic methods alone.

Overall, paid search is an effective tool for increasing web traffic and driving conversions. It offers businesses greater control over who sees their ads, allowing them to target specific groups of people who are most likely interested in their product or service. 

Paid ads also offer faster visibility than organic methods and provide detailed data so you can track progress and make adjustments as needed to maximize ROI. 

If you’re looking for a way to increase web traffic for your business quickly and effectively, then paid search should be part of your digital marketing strategy.

We know that the topic of paid advertising and running targeted campaigns can immediately create a twinge of overwhelm for any CEO. What BoBella Brands loves about the strategy is that, over time, the ROI can cover the cost of hiring an expert agency to manage the entire strategic process. 

Book a call with us if you are ready to take control of your growth and target the right audience! Let’s connect and uncover the potential of ads for your company and determine if you are in the correct position for the growth paid advertising can bring to your business. 

Our goal is to ensure you are seen by the audience who needs you and that you start and end a year meeting every growth milestone you set out to achieve. 

Our BoBella team is here for YOU!