Why Tracking Conversions in Google Analytics Is Important
Google Analytics is an incredibly powerful tool, and the conversion data can lead to the bolstering of your marketing– empowering everyone on your team, from designers to general marketers. Unfortunately, as powerful as it is, not many people understand Google Analytics, and they don’t know how to track conversions through it or even why they […]
6 Tips to Optimize Your Blog for Search Engine Optimization (SEO)
You’ve heard of search engine optimization (SEO) and you are intrigued. You’ve started a blog to help build your brand and grow your business. It’s an excellent idea and a solid first step to take on the path to success. Just having a blog, won’t guarantee anyone’s success. You’ll have to put dedicated time and […]
Know Your Customer, Grow Your Business
Master marketer Seth Godin once wrote, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
How an Automated Email System Can Help Your Business Grow
Email marketing is a classic method of traditional marketing. While it is effective, putting together email campaigns can be tedious. Depending on the size of your mailing list or lists, it may be difficult to stay organized.
Setting Up Google Analytics
In a marketing analytics worldview, companies must have an accounting of and insight into all of their marketing programs in all of their channels, including web/browser, mobile apps, TV/video, social, paid media, field, print, outdoor and others.
Using Logos is Only Logical
Never underestimate the power of logos. A picture may speak a thousand words. But, a good logo sells a thousand products with those words. If that little bit of corporate art at a grocery store catches your attention, it succeeds in the first step to closing the deal. It has appeared on your radar.
The Importance of Maintaining a Google My Business Page
When looking for a product or service, the first thing most users do is search online. Statistically speaking, their search probably goes through Google. Google accounts for more than 90 percent of search engine traffic, and its use as a search engine is so ubiquitous that we no longer say we are going to look something up online. Instead, we say we’re going to Google it.
Why is Web Maintenance Crucial for Every Brand?
In simple terms, website maintenance makes sure a site functions properly and is up to date. Just like many other electronics or appliances, websites can go through many different technical issues at any time since there are so many moving parts that go with having your own site.
What You Need to Build A Website
If you are a business owner or an entrepreneur, then you know the importance of having an online presence. In today’s world, the internet is used for many functions, especially research and purchasing products.
Pros & Cons Of The Top Five Website Platforms
Choosing the right website platform is crucial for the success of your business. Depending on the type of business you run, certain website platforms may be more beneficial than others.