Imagine running a business without any customers to purchase your product or service. It would be pretty difficult to stay in business for very long, right? That’s where lead generation comes in.
Lead generation is when you attract and convert strangers into customers or leads for your business. In other words, it’s the process of generating interest in your product or service and then turning that interest into a sale.
Without an effective marketing strategy to generate leads, you’ll struggle to find new customers and increase your sales. While marketing can sometimes feel like an impossible code to crack, diversifying your marketing channels might be the boost you need.
One of the marketing tools you can use to generate organic traffic is blogs. By creating helpful and informative posts, you can attract new leads and gain potential customers. We will show you how below!
In many cases, blogs generate organic traffic for businesses that utilize multiple marketing channels to reach their target audience. If you’ve been struggling to find a powerful lead generation tool to scale your business, blogging could be the solution you need.
5 Ways to Leverage Blogs for Lead Generation
If you’ve been working tirelessly on your marketing strategy but to no avail, it might be time to add blogging to your arsenal. There are countless benefits to using blogs for lead generation, but here are the top five you can incorporate to see results.
1: Rank in Google w/ SEO
The first way you can use blog content to your advantage is by leveraging SEO. Search engine optimization allows you to increase your blog post’s ranking on Google by using keywords. SEO has the potential to increase how much organic traffic you receive.
However, SEO isn’t just about using the right keywords. It’s also about creating high-quality content that provides value to your readers. Google’s algorithm favors well-written articles that provide a good user experience. By optimizing your blog posts for SEO, you can improve the quality of your leads while increasing traffic.
2: Build Your Email List
Another way you can use blog content to generate leads is by gating your content. Gated content is simply content that’s behind a form, like an ebook or whitepaper. In order to access it, users have to fill out a form with their contact information, which allows you to build an email list right from the blog post.
Of course, in order for gated content to work, you need to make sure that your offer is high quality and provides enough value that people are willing to part with their contact information. If you can provide high-quality content on your blog and use gated content to build an email list, you’ll be on your way to generating a high amount of leads from your blog.
3: Attract Targeted Traffic
The third benefit of blogging is that it helps you receive targeted traffic. Potential customers searching for the specific product or service you offer to solve their problem will come across your blog post.
Customers who could benefit from the value you have to offer will stick around on your site longer. If you’ve written a quality post that answers their question, you’re likely to earn their trust—and their business.
Offering free value shows your dedication to helping your customers, even if they don’t buy from you right away. Blogging can even increase your return traffic for those readers who keep revisiting your site and eventually become paying customers.
4: Master Long-Term Marketing
The fourth benefit to blogging for lead generation is that blogs can generate traffic for your business long after you post them. People can stumble upon your blog months or even years after you’ve written it. Another goal you should strive for is creating content that is evergreen. Evergreen content refers to blog posts about topics that are still relevant later on.
For example, if a potential customer stumbled across a post on your site about the benefits of working with a real estate agent, that would be considered evergreen content. Even if that person didn’t need your services right away, they would remember you the next time they were in the market to buy or sell a property. Creating evergreen content is essential for generating leads because it keeps your business top-of-mind for when potential customers are ready to take action.
Plus, evergreen content is a great way to attract organic traffic from search engines. Since it covers topics that are always relevant, there’s a good chance people will be searching for it long after you’ve published it. This is the power of long-term marketing, and it’s a major reason why blogging can be such an effective lead generation tool.
5: Establish Yourself as an Authority
Blogging also helps establish you and your business as an authority in your industry and build trust with potential customers. When you regularly produce high-quality content, people will begin to view you as an expert in your field over your competitors. As a result, they’ll be more likely to turn to you when they have a need for your products or services.
Take advantage of other platforms like social media to bring awareness to the value you offer in your blog. That way, you’re more likely to generate new leads consistently.
Now is the perfect time to start if you’re not already utilizing blogs in your marketing strategy. Blogging can help you attract more leads, convert those users to leads and possibly into customers, and build lasting relationships with your customers.
Our team at BoBella Brands is dedicated to helping you create a memorable brand through digital marketing. For more information on how to master your business marketing and generate leads, visit our blog here!