Ground Control Mixed Martial Arts

Case Study

Ground Control Mixed Martial Arts

Multi-Location Recreation Brand | Ongoing Print & Digital Production Support

Project Scope

High-volume, ongoing design and production support for a multi-location recreational business, including recurring program materials, event promotions, digital assets, signage, website updates, and audience-specific communications across seven markets.

Key Stats

2
Locations scaled from BoBella's sustained design and marketing partnership across Maryland and Florida
4 +
Age range served across youth, adult, women's, beginner, and competitive programming
0 +
Recurring print, digital, web, and promotional asset types managed
Ongoing website, schedule, seasonal programming, and event update management
Long-term design and marketing partnership supporting sustained organizational growth

Need

As Ground Control expanded from two to seven locations across Maryland and Florida, the organization partnered with BoBella to meet the need for consistent, high-volume print and digital marketing materials across diverse audiences and programs while maintaining a unified brand identity.

BoBella's Role

BoBella has served as Ground Control’s full-service design and marketing partner, managing high-volume print, digital, and website assets across all seven locations. BoBella developed scalable workflows, maintained consistent branding, and continues to support the academy’s WordPress CMS with ongoing updates for schedules, events, promotions, and responsive digital content.

Deliverables

Event flyers and program posters
Template-based marketing materials for recurring program and schedule updates
Seasonal and special event digital asset updates
Email campaigns and newsletters
Curating visual assets for print, digital, and outreach materials.
Summer camp, tournament, and seminar materials
Grand opening event materials across multiple locations
Flag banners, tablecloths, and event signage
Blogs, presentations, and pitch materials
WordPress website design, development, and ongoing maintenance
Social media graphics across platforms

Work Samples

All Posters Website Mockups

Relevance to This Solicitation

Ground Control represents BoBella’s longest-standing and most expansive ongoing design partnership, demonstrating our ability to sustain high-volume, multi-format production across multiple locations, audiences, and program types over an extended period. The recurring nature of this work, including schedule updates, seasonal programming, event materials, and ongoing digital asset maintenance, directly reflects the continuous high-volume production and communication demands outlined in RFP #1188835.