Case Study
Maryland Department of Health
Project Scope
Statewide public health outreach initiative involving the design, production, coordination, and distribution of print and digital campaign materials across multiple community venues and audiences throughout Maryland.
Key Stats
Need
The Maryland Department of Health needed a creative partner to support two public health campaigns: the 10th anniversary of the Maryland Clean Indoor Air Law and a youth e-cigarette prevention initiative. The campaigns required engaging, adaptable materials for diverse audiences, along with support for statewide distribution and community events.
BoBella's Role
BoBella served as the lead creative and production partner for both campaigns, managing design, production, and statewide distribution. The team coordinated creative execution, maintained consistency across materials, and recruited and managed 30 volunteers to distribute campaign assets across 75 locations throughout Maryland.
Deliverables
Work Samples
Relevance to This Solicitation
This engagement directly reflects the scope of RFP #1188835 through the production of high-volume, multi-format print and digital materials for a government client, adaptation of assets for diverse community audiences, coordination with internal and external stakeholders, and ongoing reporting throughout the engagement. BoBella’s ability to manage concurrent outreach and material distribution across 112 locations while maintaining consistency, accuracy, and on-time delivery demonstrates the type of organized, high-output support required by the Department of Recreation.