4x More Contact Form Inquiries at 47% Lower Cost per Form
After BoBella took over Google Ads, recorded Contact Form conversions grew from 111 to about 445 a quarter for this Maryland design-build firm.
Whole-house remodel · Glickman Design Build portfolio
Client Type
Home Design, Remodel & Build Firm
Industry
Home Services / Construction
Based In
Rockville, Maryland
Services
Google Ads, SEO, Google Business Profile, Website
Campaign Period
Jul 2022 – Oct 2026 (52 months)
The Results at a Glance
Contact Form conversions
111 → about 445 per quarter
Spend per Contact Form
vs. the quarter before BoBella
Average cost per click
more clicks for the budget
More ad clicks
1,397 → 8,835 per quarter
Source: Google Ads · Apr 1–Jun 30, 2022 (quarter before BoBella) vs. Apr 1–Jun 30, 2024
About Glickman Design Build
Glickman Design Build is an award-winning residential design, remodel and build firm based in Rockville, Maryland. For nearly 50 years it has served homeowners across Maryland, Northern Virginia and Washington, D.C.
Signature Design
Upscale remodeling, additions, kitchens, bathrooms and whole-house renovations.
Accessible Design
Aging-in-place, universal design and mobility solutions for families with special needs and aging adults.
Where the Account Stood Before BoBella
Home remodeling is a high-value, long-consideration purchase, so every inquiry counts. BoBella took over Google Ads in July 2022. The quarter right before that is our baseline. The oldest data in the account, from 2019, shows how far it had already come.
Oldest available
Aug–Oct 2019
44
Contact forms
1,369
Clicks
3.21%
Form rate
Baseline · quarter before BoBella
Apr–Jun 2022
111
Contact forms
1,397
Clicks
7.95%
Form rate
Matching Every Search to the Right Service
Google Ads
Campaigns grouped homeowner searches by service line: kitchen remodeling, additions, accessible design and in-law suites. Each ad sent visitors to the matching service page and pushed consultations and the design-build process.
SEO
Improving visibility for high-intent remodeling searches across MD, VA and DC, focused on additions, kitchen and whole-home remodeling, accessible design and aging-in-place. Built on location-specific keywords, on-page optimization, internal linking and local search.
Real ads from the account
Sponsored
The bump-out option is perfect for a bedroom, bathroom, or kitchen addition.
313 clicks · 49.5 conversions
Sponsored
What you may need are modifications that are high on safety, style, and function.
290 clicks · 44 conversions
Sponsored
Our team both designs and builds your remodeling project.
265 clicks · 39 conversions
Ad activity from Apr–Jun 2024, Google Ads.
[“Before” screenshot — GA4 traffic or Search Console baseline, with date range]
[Short problem headline — e.g. Invisible on Google, overspending on ads]
[2–3 sentences describing the situation before BoBella — what wasn’t working and what it was costing the business.]
- [Low visibility for core service keywords]
- [Ad spend with no conversion tracking]
- [High cost per lead / wasted spend on irrelevant searches]
- [Outdated Google Business Profile, few reviews]
What We Built
Active campaigns
Search plus Performance Max
Service ad groups
One per remodeling service
Unique ads
Mostly responsive search ads
Landing pages
Service-specific destinations
Audit & Tracking
[GA4 + GTM setup, call tracking, conversion goals, site & ads audit.]
SEO Foundation
[Technical fixes, on-page optimization, local SEO & Google Business Profile.]
Content & Authority
[Service / location pages, blog content, citations and backlinks.]
Paid Search
[Google Ads restructure, keyword targeting, ad copy testing, landing pages.]
Account inventory with delivery, Apr–Jun 2024.
Conversion tracking
Beyond paid search
- SEO service pages and blog posts
- Google Business Profile
- Website development
Timeline
Aug–Oct 2019
Oldest complete account data
Apr–Jun 2022
Baseline: 111 contact forms
July 2022
BoBella takes over
Apr–Jun 2024
Peak: about 445 contact forms
A Search Strategy Built Around Leads
[1–2 sentences on the overall approach — how SEO and Google Ads worked together toward the client’s goals.]
SEO
- Technical SEO audit & fixes — [00] issues resolved
- On-page optimization of [00] pages
- [00] new service / location pages
- Google Business Profile optimization
- [00] blog posts published
- [00] local citations / backlinks built
Google Ads (PPC)
- Account restructure — [00] campaigns, [00] ad groups
- Keyword research & negative keyword lists
- [00] ad variations written & A/B tested
- Conversion tracking for forms & calls
- Landing page [built / optimized]
- Bid strategy & budget optimization
Month 1
Audit & setup
Months 2–3
Build & launch
Months 4–6
Optimize & scale
Ongoing
Monthly reporting
More Inquiries, Lower Cost per Inquiry
Compared with the quarter before BoBella, Contact Form conversions grew about 4x while spend roughly doubled, so each form cost 47% less. Much cheaper clicks drove most of that gain.
Contact Form conversions per quarter
Same named Google Ads conversion action in all three periods.
All tracked actions, Apr–Jun 2024
Three matching quarters, side by side
Compared with the quarter before BoBella, Contact Form conversions grew about 4x while spend roughly doubled, so each form cost 47% less. Much cheaper clicks drove most of that gain.
The proof
Services in this project:
Want more homeowners reaching out?
Let’s build a Google Ads strategy around the services that matter most to your business.
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