You’ve heard of search engine optimization (SEO) and you are intrigued. 

You’ve started a blog to help build your brand and grow your business.

It’s an excellent idea and a solid first step to take on the path to success. Just having a blog, won’t guarantee anyone’s success. You’ll have to put dedicated time and effort into optimizing it. 

Do you want your blog to perform well enough to increase your website traffic? In order to grow your reach, you’ll have to take search engine optimization (SEO) into account.

Search Engine Optimization (SEO)

You might be thinking, but I don’t know what Search Engine Optimization (SEO) is.

Search engine’s use programs, bots or “crawlers” that assess website performance and relevance. They keep track of all the various factors they take into consideration and store it in one location. A central index of all this data determines your ranking for certain search queries. 

It’s a massive amount of data collected and analyzed, which means there’s many ways to improve your rankings!

The quantity of your traffic and the quality of your traffic help determine how highly you’re ranked by these search engines. Some factors include how long users stay on your site, how many pages they visit and how many different times they re-visit.

The experience that users have on your website determines much of your site’s performance, and thus its ranking too. Depending on the content on your website, as well as its general design and usability, your site might be ranked higher or lower.

Have you optimized your content? Have you maximized your website’s design?

This type of traffic is considered unpaid, meaning you’re tapping into the way search engines work to fuel your advantage. If you do it well, you can give your website a major boost in rankings and improve your traffic.

Using a blog is a great way to optimize your search engine rankings.

Are you wondering how you can best do that for your business? Read on for Bobella’s six best tips!

Here Are 6 Tips to Optimize Your Blog for SEO

1. Post Frequently

Post frequently and regularly. It’s not enough to post in spurts, and it’s not enough to post regularly if it’s infrequent. Ideally, you would post every month. To start, try once a quarter, and then build it up as much as you can manage. Remember that quality matters, too, so don’t rush out sub-standard content just to have it out there. You’ll need to maintain the integrity of your brand.

2. Keywords

Keywords play a huge role in determining SEO rankings. Use keywords that are searched often and that relate to your industry, services, products or competitors. Put them in titles, descriptions, photo captions, headers, subheaders and even in the body of your content too. Don’t overdo it so much that it compromises the quality of your writing, though. 

3. Links

Link to other reputable sites in your blog posts. This increases your credibility, and search engine ranking systems and programs will notice it. That will in turn get you a better ranking. When you use links to optimize your blog, you’re essentially citing your sources and claims, showing your audience–and SEO rankings–that you’re credible. 

4. Social Media

Social Media has an enormous audience. To take advantage of billions of users, you can lead them from social channels to your website and blog. This will increase your reach, and it will grow your audience. With more traffic comes more prospective customers!

5. Offer Newsletter Subscriptions

If you can get your readers to sign up for a newsletter, then you’ll have a captive audience. You can contact them any time you post a new blog. That way, you can ensure they won’t forget about you. With increased website traffic, you’ll be able to rank higher with search engines, which will further increase your traffic. We love positive feedback loops!

6. Hire an Expert

If you want to really take your SEO to the next level in order to grow your audience, then you’ll want to work with an expert. Rely on a company that has experience optimizing websites to rank high in search engine results. 

If you require any help to grow your brand through your blog and website, then Bobella is here to help you. With our insights and experience, we can help you build a beautiful brand and grow your business. 

To learn more about Bobella’s website design services, click here! We’d love to work with you, helping lead you to the success you deserve.